Personal visits
If you seriously plan to enter into the export business a personal visit is a must. There is no better option than to have face-to-face contact. Like all other business, export is done by people and based on personal relations. Make sure you know the key persons in your export market, and you know the do´s and don´ts, the cultural peculiarities in the target market. Also make sure that you understand the business and needs of your prospect. Be well prepared!
Especially when you do not possess a unique product and you are facing many competitors, the purchaser may base his decision heavily on the personal relation he has with you. Remember that we all like to do favours to other people, but we do them to the people we like most.
avd09/01
|